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YOUR
LOGO
IS A TRADEMARK
IT IDENTIFIES
IT DISTINGUISHES
YOU FROM OTHERS IN THE INDUSTRY
A GOOD LOGO IS
SIMPLE
MEMORABLE
TIMELESS
VERSATILE
APPROPRIATE
BRAND
IS NOT AN IDENTITY
IS NOT A PRODUCT
IS A GUT FEELING ABOUT
YOUR PRODUCT OR SERVICE
IT EXISTS IN THE
HEARTS & MINDS OF INDIVIDUALS
You don't own your brand your customers do, the people who draw meaning from it.
Customers no longer BUY brands they JOIN brands.
YOUR CUSTOMERS
WANT A SENCE OF
BELONGING
– MARTY NEUMEIER
The Brand Gap
YOUR
YOUR LOGO IS NOT YOUR BRAND
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